AIRBNB HOSTING TIPS: SEO STRATEGY TO IMPROVE YOUR LISTING RANKINGHave you ever wondered how to boost your Airbnb findability and earn your listings more visible?
Airbnb SEO (search engine optimisation) determines how prominently your listing appears in Airbnb searches plus the internet ads Airbnb promotes to potential guests.
Airbnb SEO isn’t an art form hosts are ever taught, and it makes a massive difference to your bottom lines.
I’m an Airbnb host, and my professional background in web marketing and digital strategy helps me to acquire my listings noticed and to increase my occupancy rate. I quite like teaching people the way to get an unfair advantage on platforms including Airbnb. But to obtain an edge over these platforms, you’ve got to appreciate how their algorithms work simply uses game them.
Airbnb’s algorithm relies upon external and internal SEO to discover the quality of your listing as well as relevance for the searcher’s requirements.
However, a fast background lesson:
What exactly is SEO?
Search engine optimization could be the science to getting your site and content as near as you can to the top of the search engine’s result page (SERP). Search engines like google use algorithms which use many different factors to make a decision the relevance and-ultimately-the ranking of each one website.
Google usually make their ranking factors publicly published
rank factors chart that google ways to use seo of the airbnb algorithm.
What exactly is Airbnb SEO?
Airbnb SEO may be the study and using factors that increase your search results from the Airbnb platform. We can easily safely assume Google’s algorithm is really a model for many other engines like google with minor variations.
As a way to increase your Airbnb listing’s SEO, you’ll need to comprehend the Airbnb algorithm that can take all the factors into account.
Airbnb Algorithm SEO Factors
The Airbnb algorithm takes into consideration the on-page and off-page Airbnb SEO together. One-page SEO means the SEO factors within the Airbnb platform, and off-page SEO will be the factors outside of the platform. Let’s execute a quick overview of both.
**WARNING: We suggest you browse the Airbnb SEO Strategy section before you make any changes to your Airbnb listing’s SEO.**
On-Page Factors that affect your Airbnb SEO rankings
Airbnb listing title & description. The keywords used in your listing title and description help the algorithm evaluate if your home is tightly related to the searcher.
Guest reviews and ratings. The harder 5-star reviews you've got, the higher internal ranking you receive.
Amenities linked to your listing. Include the maximum amount of detail as possible in terms of amenities for the listing. The harder information it is possible to provide regarding the extras, the harder associated with an edge you’re planning to have over other competing rentals in your town.
Message response rate and cancellation rates. The faster your response rate, the harder comfortable Airbnb is sending you its customer traffic.
Instant Booking. Airbnb gives an interior benefits of Instant bookings. You can learn the way you have reduced problem guests while using the instant booking.
Super Host status. It’s hard to say how much this actually helps boost your listing, but the research generally seems to say it’s pretty minimal. Don’t sweat this for those who have recently lost the status or haven’t earned it yet.
Custom URL link. This is an underrated and comparatively new SEO element Airbnb introduced. You’ll desire to complete the Airbnb SEO strategy before making a custom URL link.
Image file names. What they are of the images you upload are normally overlooked, nevertheless they help Airbnb’s algorithm when the images are named correctly you need to include your Airbnb keyword strategy as if your custom URL.
Number of individuals which may have your listing saved. The amount of folks who suffer from favourited or hearted your listing. It’s not just a major factor but in addition never to be overlooked inside your Airbnb listing SEO.
How frequently you update your listing. The Airbnb algorithm rates this factor more heavily since it would like to encourage hosts to maintain their listings up-to-date. We have an Airbnb growth hack that automates your updates with great outcomes.
1st Page Click-Through-Rates (CTR). The quantity of times a person searching on Airbnb clicked your listing since it appeared onpage 1. Greater people who click your listing within their search query, the greater the CTR.
Enquiry Contact Rates. The amount of times individuals have enquired regarding your listing directly to you.
Booking Rates. The volume of individuals who looked at your listing divided by the amount of reservations made. If for every single 100 views you get one booking, then this booking rate is 1%.
Pricing competitiveness. The listing’s price since it relates to your amenities, space and location compared to other similar listings in your area.
Search demand. The quantity of people looking through Airbnb to the dates and number of guests for reservation.
Invite rejections (pre-approvals). The amount of people you rejected that enquired relating to your listing. Airbnb doesn’t like when hosts reject potential guests.
Booking requests. The entire number of bookings you’ve completed.
Availability. Whether or not your listing is available on the dates the hunt enquiry wants.
Your competition. Their availability, amenities, locations, pricing etc. compared to yours.
Off-Page Airbnb Factors affecting your Airbnb SEO rankings
Social graph matrix. Just how much and excellence of social media marketing shares for the content.
Backlinks. Links directed your listing from other websites.
Backlink Quality. The grade of sites linking to your airbnb listing.
Anchortext. The url text in the other site to your internet site.
*The Off-page SEO factors for Airbnb be a little more important after the on-page portions of your listing’s SEO are nailed down. We’ll revisit off-page SEO nearby the end of this Airbnb host tips SEO guide.
There’s a bit of research we must do first before increasing our listing views and ranking. Click https://www.thisonemarketing.com/2019/12/03/airbnb-host-tips-seo-strategy-walkthrough/ for next steps!
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