A Simple Guide to Search Engine Marketing
Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.search engine ranking offers excellent info on this.
Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.
However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:
"The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV"
Over half the world's population now has access to the web and nearly 90% of them find what they're looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.
This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.
Link building
First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.
See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type "link:yourcompetitor.com". This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too.
Don't be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content.
Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You'll have a link back to your website. Remember. The more the better.
Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging.
Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don't forget to include a link to your website though. Just don't make it too obvious.
Social Media (web2.0)
"Facebook", "YouTube", "Flickr", "Myspace" - These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. "Flickr" allow people to upload photos and share them with other users or even comment on pictures uploaded. "Youtube" allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.
Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you.
Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an "addthis" button due to its ease of use, however, there are many buttons available.
Use more than just text in your site. Create a video and submit it to a video sharing website like "youtube", Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don't forget the link back to your site.
Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like "technorati.com". If it is good enough people will link to you and then share and tell others about your writings.
Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.
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Google Ranking-Guidelines
This is unquestionably something everybody is searching for; what to do to enhance Google positioning of his site? Rather than giving out a few hints immediately, I figure it will be a smart thought to clarify what positioning means here and to likewise bring up some basic mix-ups numerous are doing in endeavoring to get their site's positioning enhanced in the web crawlers comes about. What is Google Ranking? Being the real web crawler, Google positioned sites in view of significance of data to the pursuit information contribution by web searchers. On the off chance that the site has content significant to the pursuit criteria, Google will show the site in pertinence arrange in its query item pages (SERP). In this way, Google positioning just means the situation of a site in the list items.Do you want to learn more? Visit advertising sites. This term ought to anyway not be mistaken for Page Rank which alludes to the significance of the site to the web crawler.
Enhance your site's positioning Many have been working hard endeavoring to enhance Google positioning of their sites just to see the contrary happening. This is some way or another disappointing to see such sort of results after all they have done. The issue here is that they have done much yet not the proper thing in the correct way. Beyond any doubt backlinks are critical however attempting to get them or contract individuals to get backlinks to your site are essentially not the arrangement. On the off chance that you want to trick Google get your positioning enhanced in the indexed lists, simply overlook it. Their calculations are adequate to find all these spamming techniques. On the off chance that you have to chip away at getting some backlinks, do it appropriately. Don't simply attempt to join to indexes, remark on web journals and gatherings just for getting joins indicating your site. Let it rather be common. It's great to get some quality, specialty related backlinks however don't overcompensate or you'll botch up every one of the endeavors.
All in all, what must I improve in the list items? It's basic! Just to everything normally. Distribute quality novel substance on your site, refresh your site oftentimes, you may get some pertinent backlinks frame expert locales yet don't exaggerate. Every one of your page and article ought to likewise be appropriately advancement in light of a decent through catchphrase examine with the goal that you focus on the correct one for every one of your pages. It is likewise a decent rule to target just a single fundamental watchword state per page. One other essential on-page advancement guideline to enhance your site's Google positioning is to not stuff your catchphrase over the page. Make it streamlined yet keep it regular!