Knowing three letters can save you money on the following banner ad effort. CPM Ad Network Online advertising is filled with acronyms and jargon, therefore it can be rough for a small business or website owner for your own to make sense of it all. Do not worry, by studying two important online marketing terms, you can purchase banner advertising like a pro - and save money in the process.
CPM stands for cost per thousand impressions. (Why the "M", you ask? It stands for one thousand in roman numerals, an oddly low-tech selection for the hi-tech internet marketing industry.) CPM means that you're spending a certain amount to have your banner advertisements displayed one thousand times.
CPM is the most common way that sites and advertising networks (companies which sell banner advertising on behalf of a group of sites ) sell banner ad space to advertisers such as you. While it is a rather straightforward way to buy online advertising, CPM means that your internet ad is revealed but not necessarily clicked on.
Some ad networks are now starting of provide CPC pricing, which stands for cost per click. Thus, you just pay when someone clicks on your banner advertisements. If your banner advertising is displayed but not clicked on, that belief is totally free to you. alternatives to adsense