Text messaging is one of the most accessible and direct communication channels available today. Every person with a mobile phone can receive text messages, even if they have a basic cell phone. SMS has quite high open rates in comparison to traditional emails. Even though phone calls are highly effective for business communications, they can be inconvenient in case you contact a client or customer at the wrong time.
Making use of text messages for business communication has a number of benefits, including:
- Enjoy enhanced communication between your business and customers
- Get better response rates in comparison to emails
- Simple integration with CRM tools and other business applications
- The ability to automate particular types of messages to save time
Text messages are not only one of the most effective, but also a highly budget-friendly tool for marketing. Hence, using Business SMS Service should be a no-brainer for any company wanting to reach existing and potential customers quickly. Text messages allow you to competently capture the attention of recipients and engage them with brand offers or general content.
Order and delivery confirmations
Text messages are the ideal communication channel if you have an eCommerce business and have to send out order confirmations and delivery updates on a regular basis. These types of notifications offer much needed reassurance to the customers and can help ward off any kind of unnecessary inquiries. Text messages have a higher open rate than emails, which increases the odds of your message getting seen.
Appointment reminders
No-shows often cost businesses a good deal of money, especially in the beauty and healthcare sectors. Sending a reminder a few days before your client or customer requires you to turn up can help cut down the instances of no-shows and cancellations.
Customer service communications
In case you have two-way text messaging set up through SMS API integration, you can use this channel to open up a dialogue with customers. Having a conversation by text is far more personal and direct than replying back and forth to an email. Communicating by text is usually faster for customer service agents as well. Companies can use text messages to send security PIN codes, administer new account registrations, confirm refunds, request feedback, and so on.
Internal communications
While generally internal communications are delivered via emails, staff presentations, or an intranet, using text messages for things like shift scheduling, security alerts, and meeting reminders can be a great idea.