澳洲代写 , 澳洲论文代写 , 澳洲essay代写 服务：澳洲代写推荐，澳洲代写价格，澳洲论文代写价格，report代写，paper代写，论文代写，essay代写，留学生代写等留学生论文代写服务，全方位品质保证，解决留学生的学术烦恼，代写保证百分百原创。https://lunwen.littlefairyessay.com/aozhoudaixiewz/
“If you are having a bad time, the country is having a bad time, the world is having a bad time, it’s OK because there is still coke,” says Professor Jan Slater at the Ohio University in the Coca Cola History documentary (“The Coca Cola History Documentary”). Professor Slater’s comments on Coca-Cola reflect the success of the company in promoting the brand, exporting its corporation culture, and spreading the American culture into the rest of the world. Similar to the success of Coca-Cola, McDonald’s keeps its standardized production and links its product with the universally accepted values of happiness and fun while integrating the unique culture of the local area to engage their products to the local people’s lives, which represents the inclusiveness and diversity of the American culture.
McDonald’s maintains a standardized production process to keep the core features of their products. Although McDonald’s and Coca-Cola sell different products, they share certain common features, such as the standardized production. All the Coca-Cola drinks use the same formula to maintain its classic taste. Similar to this strategy, McDonald’s maintains a strict quality control for its food preparation. The company makes a series of mandatory regulations to ensure that the quality of the food meets standards. For example, it is stipulated that the McDonald’s employees have to ensure that the temperature of the hamburger has to be 69 °C after being grilled (Lukas para. 2).
As a transnational brand, McDonald’s links its products with the universal values, such as the pursuit of happiness and fun. In a piece of advertising titled “McDonald's Always Open for Good Time’,” everyone is happy and satisfied eating in the McDonald's (“McDonald’s Restaurants (US)”). The advertising leaves people with the impression that the McDonald's offers people with something more than the delicious food. It is the place the consumers can have a good time, linking the product with happiness and fun. The standardized production process and the presentation of the universal value become a part of the American culture.
McDonald’s, like Coca-Cola, connects its product to the local culture. In its efforts to open the market in South Korea, the company uses blog, a major social media in the country to engage the brand publicity and increase the user viscosity (“Case Study: Coca Cola’s Successful Cross-Cultural Marketing Campaigns”). In the process of the brand globalization, McDonald’s shows respect for the local culture and promotes hamburgers that cater to the dietary habits of the local people. For example, McDonald’s introduced Vegetable Mc Nuggets in India to accommodate their food cultures and Mc Arabia served with a flatbread to adjust the preference of the local people (“McDonalds Adapting Globally to Cultures”). As a country of immigrants, the American culture is inclusive and diversified. In promoting their products, the American enterprises such as Coca-Cola and McDonald’s shows an open attitude towards the cultures of other countries and adapts their products to accommodate the local culture, which also contributes to the success of the American enterprises.
Overall, the American enterprises, such as Coca-Cola and McDonald’s, play an important role in the spreading of the American culture. The enterprises standardize the production process to maintain the core elements in their products while paying attention to the adoption of local culture in the globalization process. Also, the enterprises link their products with the universally accepted values, such as the pursuit of happiness and a good life, to instill a good product image in the minds of their targeted consumers.