Now stop it! I can hear you ‘tutting’ from here. Bah! Personal Branding! Shouting about yourself… But read on if you would …
Let me lay my cards on the table: I wish that the world were a true meritocracy, where those that worked hardest and produced the most valuable results got the biggest reward but in the UK we don’t have to look any further than the salaries of certain people paid huge sums of money for kicking a pig’s bladder about for 90 mins every Saturday (US readers may want to think oval ball) to know this is not the case. It never really has been and my guess is, it never will be.
So, let this post not tumble into the mire of political-economic debate because in part my lack of knowledge would make it a very short and ill-informed discussion but mostly because managers have to work in the real world. Organizations do promote great people.
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They also promote people who can play the (small ‘p’) political game that is self-promotion. A game that many of my coaching clients don’t want to play, only grudgingly acknowledge as reality, and often have no idea about how to construct an approach that works in their organization.
In my experience with clients, there are some key areas for discussion before work starts on the practical part of them designing their own plan:
1. What effect will the business environment and culture in which you are working have on how you go about building your own personal brand?
It’s worth the client being aware of what seems to be ‘ok’ and what is ‘taboo’ in their organization, in terms of how to go about raising your professional profile (my term for branding).
2. What do you want to avoid when creating, then building, your brand?
Those clients with clear preferences to let their work do the talking usually have a stock reply to this question “I don’t want to be seen as a blagger/braggart/show-off” Examining what their definitions of these terms are, often develops into the most interesting piece of self-reflection.
Other replies include: not wanting to trample over others to get what I want; not being too pushy and knowing when to push and when to hold back.
3. What do you want your branding exercise to achieve?
Oftentimes clients know that they need to raise their professional profile and they acknowledge that they need to work on it in order to: make a good impression with a new boss, be considered for promotion/selection for a talent program, etc.
But getting quite specific about this and the role that professional presence will make in achieving that goal is usually time well spent.
The great thing about working on professional presence in the experience I have had with many clients is that the organization they work for usually ends up with a more effective and confident leader.
The client? Well, I have a pretty good track record of helping them achieve improved Performance Reviews, bonuses, and promotions. What’s that hackneyed phrase I’m looking for? Oh, yes … It’s a win-win! LOL!!
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