5 Strong Reasons for Building a Mobile App for Your Business
There was a time when having a business card or visiting card, and a product catalogue was considered enough. Then, came a time when the need for a business website was felt strongly by the businesses. But now, the times have changed again. Merely web-presence of your business is not enough today. The world is becoming digital at a quick pace. Today, handheld devices such as mobile-phones, tabs, and PDAs have reached almost every hand. If we talk about India only, the total number of smartphone users here has already crossed the 300 million mark and it is expected to touch 468 million by 2021. In such a scenario, having a mobile app for your business does not remain an optional thing, but an indispensable business move.
Here we have listed the five strong reasons for building a mobile app for your business:
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Serves as Direct Marketing Channel: Your business app can be used for multiple purposes like providing general information to the users, providing booking forms, rate list, news feeds, and what not. You can use the app for sending push notifications regarding new offers, promotions, product launch, special sales, discounts, etc. This enhances your reach and visibility.
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Improves Customer Engagement: Through your business app you can provide offers, discounts, rewards, etc., to your customers. You can also provide a helpdesk option within your application through which your customers can contact you and get their queries answered. In this way, you will create value for your customers by making important services available at their fingertips; the result would be better customer engagement.
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Facilitates Brand Building: When there is great awareness about a business’s products and services among existing and prospective customers, increased demand for the products or services, and high customer loyalty, a brand is said to be built. Believe it or not, but you can achieve all this through your business app. You have to just focus on creating an application that creates the most value to the customer. If your app is a hit among the customers, it will take your business to new heights!
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Provides an Edge over Competition: Even in the present times when many businesses are having their own business applications designed, there are still many small businesses that are devoid of it. If you are a startup owner, you can take the initiative in getting an application designed for your concern. Your customers would be delighted to see it and they would also acknowledge your pro-active approach. This will surely help you in getting an edge over the competition.
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Creates Strong Customer Base: Today, people are getting bombarded with a whole lot of advertisements from all sides be it TV or Radio advertisements, or internet banners, or fliers, or pamphlets, or billboards, or those promotional SMS that flash every now and then on your mobile screen. What is missing in all these things is a genuine and personal touch with the customer. We need to restore customer faith in our products or services to increase customer loyalty; a business application does just that. Therefore, an effective business application is capable of creating a strong customer base for your company.
Now that you have seen the connection between mobile apps development for business development, it’s time for action. What you have to do is to contact a competent mobile application developer who has good knowledge about digital marketing as well, so that they can design and develop an application that will take your business to new heights.
You should preferably look for a mobile app development company in your city, so that you can personally visit them as and when required. If your business is located in Delhi or NCR, look for an App Development Company in Delhi or NCR, and so on. Whichever developer you choose, don’t forget to check their portfolio and go through customer reviews about them to make the right choice.