Explining the Impact of Social Factors
Grices's (1989)theory of conversation is governated by a set of norms, pointed of the importan of investigating the social regularities which arise through and a reflected in comunicative interaction.
The pragmalinguistics focuses on the linguistic strategies thar are use to convey a giving practmatic meaning.
A social pragmatic focuses on the social judgements asociated which such a scenario.
Positive face reflects every person's need that his or her self-image is appreciated and approved pf, and negative face reflects every person's basic claim to territories, the request for attention may be justified if the information communicated by the utterance is desirable to the hearer.
The fact that the two interlocutors are from different culture backgrounds raises further possibilites.
Conversational Patterns and Structure
Conrsational patterns such as those in lines have been studied extenively whitin the framework of conversation analysis. the utterances in a pair are orderd, in that the first member of a pair requires a second member. Conversation analysis is really an approach to discourse analysis; however, patterns such as insertion sequences may also be analysed from a pragmatic perspective, in which case factors such as face are included to try and explain why such patterns occur.
Context plays a major role in the communication process and so important task for pragmatic theory is to elucidate the process.
The physical enviroment does not impinge directly on utterance production and interpretation; it does so only inderectly via people's representations of it.