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In August 2018, Spotify became Samsung’s go-to streaming music service provider following a strategic partnership between your two companies that at first focused on taking Spotify to Samsung Sensible TVs and a deeper connection with Samsung’s assistant technology, Bixby. Today, timed alongside the retail release of Samsung’s Galaxy S10, the firms are growing their partnership to create Spotify a pre-installed request on a variety of Samsung devices, like the latest Galaxy S10, S10+, S10e, S10 5G, and also the Galaxy Fold plus some of Samsung’s lower mid-range Galaxy A products. Furthermore, U.S. consumers buying the latest Galaxy S10 will be eligible for six months of free Spotify Top quality access if they’re new customers, Spotify said. The two companies had not offered many more details about their partnership plans since the announcement last year, saying only that a lot of discussions were occurring concerning what’s next. On the other hand, a move to pre-install Spotify on Samsung mobile phones was likely in mind from day one - specifically after the 2016 failure of
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Samsung’s private Milk Music streaming service, which intended it no more had its own direct response to Apple Music. During Milk Music’s closure, Samsung said it would shift to purchasing a partner model for integrating the “best” music services to its Galaxy category of devices. Soon after choosing Spotify as the strategic partner made good sense, as it’s a obvious frontrunner in the space and one that’s not managed by a tech giant like Google’s YouTube Music/Google Play Music, Apple Music, or Amazon Music. The Spotify-Samsung partnership not only signifies that
Spotify now gets much deeper integration on devices and services, like Bixby, it might potentially allow the two companies to interact on beneath the hood, cross-platform integrations, as well. This could gain Spotify’s ambitious podcasting ideas, as listeners could pick up where they kept off because they switch between gadgets. That wouldn’t have actually been possible with out a device partnership such as this. Spotify says the expanded Samsung partnership will dsicover the music program pre-installed on “hundreds of thousands” of Samsung devices worldwide, starting today, March 8, 2019. “We were very fired up to be named Samsung’s go-to music streaming provider several months ago and today’s media will only ensure a more seamless Spotify hearing experience across devices for listeners around the world,” stated Sten Garmark, VP of Customer Goods, Spotify, in a affirmation. “This partnership helps it be easy for Samsung cellular users to access a common music and podcasts on Spotify, wherever they are and however they tend to listen.”