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In August 2018, Spotify became Samsung’s go-to streaming music service agency following a strategic partnership between the two companies that primarily focused on getting Spotify to Samsung Intelligent TVs and a deeper reference to Samsung’s assistant technology, Bixby. Today, timed alongside the retail launch of Samsung’s Galaxy S10, the firms are expanding their partnership to create Spotify a pre-installed request on a variety of Samsung devices, including the latest Galaxy S10, S10+, S10e, S10 5G, in addition to the Galaxy Fold plus some of Samsung’s lower mid-range Galaxy A devices. In addition, U.S. consumers buying the fresh Galaxy S10 will be eligible for half a year of free Spotify Superior access if they’re clients, Spotify said.
The two companies had not offered many more information regarding their partnership plans because the announcement last year, saying only that the majority of discussions were occurring concerning what’s next. Even so, a move to pre-install Spotify on Samsung cell phones was likely in mind from day one - specifically after the 2016 failure of Samsung’s private Milk Music streaming support, which intended it no longer had its own direct answer to Apple Music. At the time of Milk
Music’s closure, Samsung said it could shift to investing in a partner version for integrating the “best” music services on to its Galaxy category of devices. In the future choosing Spotify as the strategic partner made sense, as it’s a very clear frontrunner in the area and one that’s certainly not managed by a tech giant like Google’s YouTube Music/Google Take up Music, Apple Music, or Amazon Music.
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The Spotify-Samsung partnership not merely means that Spotify now gets much deeper integration on equipment and services, like Bixby, it might potentially allow the two companies to interact on under the hood, cross-platform integrations, aswell. This could gain Spotify’s ambitious podcasting programs, as listeners could grab where they kept off because they switch between gadgets. That wouldn’t have actually been possible without a device partnership such as this.
Spotify says the expanded Samsung partnership will dsicover the music support pre-installed on “millions” of Samsung devices around the world, starting today, March 8, 2019. “We were very enthusiastic to be named Samsung’s go-to music streaming services almost a year ago and today’s media will only ensure a far more seamless Spotify listening experience across equipment for listeners all over the world,” explained Sten Garmark, VP of Customer Goods, Spotify, in a affirmation. “This partnership helps it be easy for Samsung mobile users to gain access to a common music and podcasts on Spotify, wherever they are and however they tend to listen.”