Google approved ways of getting inbound links in seo

Google is eight hundred pound gorilla on internet. Means it can dictate what you can do & what you need to do , when it comes to link building. And of course, everyone listens, because maximum market share is controlled by it. More than 90% of all traffic generated on internet is through Google.

Naturally, they will have their own laws when it comes to back linking . Apparently all back link methods are bad. However, many tend to be more bad than others! Google’s spam fighter team’s in control Matt Cutts reveals from time to time what is good and what's bad in linking & in SEO. In fact he has a complete series of short videos on this subject of online marketing and advertisement in India.

White hat vs. Grey hat vs Black hat SEO
Honestly, this discussion about hats is irrelevant. If we follow Google’s guidelines to the ‘T’, than we cannot build even a single link to our site or even to any site. So there is no such thing as white hat. Because all link constructing methods are considered as black hat according to Google. But then nothing will remain for seo companies to do. That’s why ‘some’ types of link constructing methods have become good right now. We will see which are those methods.

1.    Authority Sites back links
It’s universal truth that not absolutely all sites are equal. Some tend to be more equal than others. Back links from sites which Google considers are authority - are good for seo. Google gives more weight to the websites having links coming from authority sites. So if you can get links from authority sites, it really is good for your ratings.

2.    Relevant Sites
There are a few sites which are relevant or linked to the topic or niche of your website. It’s natural. In case a doctor’s site gets a link from the shopping site rather than healthcare site, its naturally raise some Google bat’s eyebrows! It appears somewhat disconnected. So getting links from relevant sites is of higher importance than getting link from irrelevant site.

3.    Social site links
Recently Google has started convinced that if your website is really good, then lots of people will be sharing your site on social media websites such as for example Google plus, Facebook & twitter.
Again, it appears natural extension to the trunk links. So if your site is mentioned on social media, then it is good for your ratings

4.    Diversity of links.
Google can in fact check from where your site’s links are coming! If you're getting too many info graphic links & no other links then it doesn’t seem natural. You better get selection of back links because it enables you to safe in the eyes of Google search engine.

In the event that you observe closely, so as to one thing is very much indeed dominating in above article. That is ‘looking natural’ in the eyes of search engines. That’s what every seo & internet marketing company must to do.
Of course, it cannot guarantee the right path to the top page, but certainly it can help. Moreover you will have a long - term internet presence that will aid you for many years to come!
Happy back linking………….